当所有仿货都在努力掩饰自己的“身份”，力争自己和正品看起来无异时，古驰却开始卖“假货”。在古驰近期发布的新品中，大大的“FAKE”就写在包包的正上方，在向人们大声的宣布，我是古驰，我是不FAKE的假货。”

They say imitation is the sincerest form of flattery and now Gucci has taken a tongue-in-cheek approach to beat counterfeiters at their own game.

From jackets and jumpers to shoes and bags, the Italian fashion house is selling a range emblazoned with the words 'Fake' and 'Not'.

But the 14-item collection will set shoppers back a lot more than a counterfeit, with prices ranging from £1,460 to £295.

A backpack costs a whopping ￡1460, with fake placed on the front and not hidden on the back.