China's online mega-store, JD.com, has invested $400m in Farfetch.

中国在线百货商城京东商城向Farfetch投资4亿美元。

Farfetch is a luxury online store, based in London.

It is understood that the deal will give the British firm access to JD.com's infrastructure in China, whilst maintaining a separate brand identity.

The founder and CEO of JD.com, Richard Liu, was in the UK two weeks ago, looking for British brands to stock in China.

The nature of what JD.com has to offer to British businesses has the potential to revolutionise the trade of goods between the two countries, especially for smaller and medium-sized companies.

Selling in and to China is fast becoming the number one export aim for firms around the world. However, in the UK, some companies are still uncertain about the best way to do this. Specialist advice and translation can be prohibitively expensive, along with the physical costs of exporting products long distances.