China's iconic candy brand White Rabbit has launched its first flavored milk.

中国标志性糖果品牌大白兔发布旗下首款风味牛奶。

The new milk, which went on sale last week, is the outcome of a partnership with China's well-known dairy company Bright Dairy & Food Co.

This is the candy company's latest cross-promotional product. It partnered with Maxam in September last year to launch a candy-flavored lip balm.

The flavored milk is blended with the sweet flavor of the White Rabbit candy, which contains raw milk and single cream.